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Organic Chebe Product And Trademark

By Donald Long


Chebe is a seed from a shrub that grows all over Africa. An organic Chebe product, however, is one of a line of grain-free, gluten-free food mixes. The mixes are based on manioc flour and starch. Manioc is also known as yucca and cassava. A more familiar name for the starch from this plant is tapioca.

The folks who started the Chebe company stress that they weren't trying to market a wheat alternative line of products when they started. They simply wanted to let North America know about the wonderful bread they had eaten in Brazil. However, they received an overwhelming response from gluten-intolerant consumers who were tremendously thankful to find such a delicious gluten-free bread. The company founders realized they had found a market niche.

Manioc (yucca, cassava) is a root vegetable that was a primary food for the indigenous peoples of Brazil and surrounding areas. It can be bought as a tuberous root, with a tough, brown skin and a snow-white flesh. The root contains some toxins; native peoples washed the roots before making their flour and used the wash residue to poison their arrow tips. Most consumers will be far better off getting one of the popular mixes from the folks at Chebe, with everything needed to make breads and other baked goods.

These products can be found in grocery stores, in the gluten-free section. For a complete list of products, visit the company website. The original bread mix contains only manioc flour and starch, cream of tartar, and sea salt. The mix makes a great-tasting loaf with a good crumb and texture.

The other mixes have extra ingredients, like spices for the breadsticks and pizza crust, and sweetener for the cinnamon rolls. No longer do you have to go without these favorite foods or eat bland, tasteless imitations. You can use the mixes as a starting point, too, and make your own variations of recipes you can find online or on the back of the box.

People on a gluten-free diet often abandon breads or baked goods entirely because they simply don't find most substitute foods appealing. They complain of the lack of taste and especially texture and chewiness. However, the pain, cramping, and bloating that afflict many people with gluten intolerance makes them determined to avoid grains. There are many gluten-free products on the shelves, so it's hard to try them all.

Best of all, the mixes are super convenient and very affordable. Consumers know that many wheat alternatives are expensive and hard to work with. These mixes are easy to use, and the basic recipes easy to follow. Consumers have sent in many more, too, so look on the company homepage for new ideas. They are also great when relatives with food sensitivities visit; keep the mixes on hand for those special times over the holidays or for impromptu pizza parties. It's no fun when someone is left out of the great American pastime, eating!

It's wonderful that the mixes are organic, too. This means that they are free of GMO ingredients, pesticide and herbicide residue, and -traces of chemical fertilizer. Your purchase helps support sustainable agriculture and protect farm workers from chemical toxins. Enjoy baked goods again and live green!




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