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What Is Anti Aging Goji Serum

By Mattie MacDonald


People all over the world value youth when it comes to physical beauty. Although grey hairs may signal wisdom in many cultures, beauty is generally reserved for the young. The cosmetic industry was built on the desire of people - mostly women - to look younger longer. Anti aging goji serum is one of the latest products to promise to turn back the clock.

Some people doubt that moisturizing creams and lotions, firming creams, or skin-tone restoring products are effective. Dermatologists sometimes advise that the skin serves as a barrier to outside substances, so no topical product will be absorbed. On the other hand, trans-dermal application of nutrients is considered by health authorities to be in many ways superior to ingesting them.

The skin shows the effect of time more quickly than other parts of the body. As people age, their systems produce less of the vital catalysts called hormones. As these master secretions decline, skin will lose its elasticity, show signs of sun damage like patchy color, and begin to crease in fine lines and wrinkles. Puffiness develops under the eyes and along the jawline, and muscles in the face and neck begin to sag.

The goji berry has been used as a 'fountain of youth' in Chinese medicine for centuries; some authorities say for four hundred years, others for five. This small red berry grows in the Himalayas and is rich in nutrients, including a high antioxidant value. Deactivating the free radicals that cause many physical changes in the human body has been recognized as important to total health, and this is what antioxidants do.

Serum means a clear, viscous liquid. It is a term used for the clear fluid in the bloodstream that carries red and white cells throughout the body, delivers nutrients, and removes waste products of metabolism to the elimination organs. In the beauty world, it means a semi-clear liquid lighter than a cream but heavier than water. With no need to achieve a creamy texture, serums can contain little but active ingredients.

Lots of skin care specialty products are based on the nutrient-rich goji berry. Such products often get rave reviews from consumers who find they get their money's worth with regular use. The beauty industry is founded on the perceptions of their customers, who disregard outside evaluations if their personal experiences are positive.

Many producers rely on actual research to formulate their products and routinely conduct clinical trials at their own expense. Higher-end skin care is more than advertising hype; the most popular brands must deliver the promised results. This is partly because the choice of products is so wide. The industry is a multi-billion dollar one, and there are many manufacturers competing for the consumer dollar.

Check out goji serums online to find products that you would like to try. You may be able to get samples directly from the manufacturer or find products backed by satisfaction guarantees. Read up on the health benefits of the goji fruit and see if you think its claim to fame is justified.




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