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The Business Planning Process And Its Importance

By James Butler


There might be times when you may require to apply for financing, whether it be just before you establish your enterprise, or whether it is soon after you are up and running. In both cases you would need a professional business plan to show whoever you desire to approach for the loan, or even an investor, what your plan of action entails. The good news is, quite a few of these services are also available via the internet, and you need only to have a quick look online to locate such a service. Many times you may only get one opportunity at impressing a potential investor or loan officer, so it's always good to do a proper job of it, even if it means paying a professional for your business planning process.

It requires that the planner or manager lists the possible clients and how to get in touch with them; the employees are also classified according to their responsibilities and determine the costs required at every stage, organize a marketing plan including the promotion activities, the production plan, and the management plan.

Many people start the planning process by finding a template that fits their enterprise and then writing this document. This approach ignores the critical element of this process, Strategy, Strategy, Strategy. The reason this is the most common approach is that it is easier to write than think. Most enterprise founders to not know the right questions to ask to develop and refine their strategy. Once the strategy has been clearly developed and aligned in a hierarchical manner, the document is simply an output.

When planning your enterprise, you need to discover what makes your plan work. You need to understand the real nuts and bolts of it, and there are two elements no enterprise can stay alive without, the first of which is, yes, cash flow. I'm referring here to the inflow of money. Ask yourself and think about it for a moment... What needs to happen for your enterprise to earn money?

The other crucial step is to outline the challenges faced by companies or enterprises within the industry. This is followed by the planned solutions for each of the problems. The solutions must be realistic and time-tested. In reality, you plan you put forward and implement in dealing with the industry threats determines if you survive and differentiate you from the competitions.

Use of technical terms is not desirable in writing business plans. The language should be simple and appropriate. One has to be selective in the use of words. Try to avoid using complex sentences. Writing informally is also advantageous in some cases.

Evaluation of any enterprise planning is also of utmost importance. Therefore, you must have to focus on this issue also. You have to write about the evaluation process which will be effective in measuring the results of the plan. The intervals of evaluation after implementation of a plan should be mentioned in the planning. Measuring the achievements over a long period or within a very short period may not be suitable in most of the cases. Therefore, selecting the suitable one would be another important task to a small enterprise consulting.

Regardless of whether your plan is for a brand-new product or service, or even if you are targeting a new market, or it is simply a restructuring and or a rebranding process, an experienced consultant can help you create a valuable and clear plan that truly steer your enterprise to expansion and profitability.




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